90% of new products, services, and startups fail.
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Every decision that you make for your launch is very risky. You are operating with limited resources and there are tradeoffs between different alternatives that you can take. Moreso, if you are tackling a brand new market and channel mix.

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The Go-to-Market Strategy book is designed to help you determine the best:

• Goals and KPIs for your launch
• ICP & customer discovery methods
• Pricing & Offering
• Marketing channel mix specific to a business model
• Sales Channel or platform
• Positioning & Messaging
• Set of metrics
• Growth model

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7 Best channel fits of different Business Models and Growth Notions covered:

• Product-led Growth
• Partnership-led growth
• Sales-led growth
• Impact-led Growth
• Community-led growth
• E-commerce - extensive section
• Growth loops & virality

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What makes this book amazing:

• 300 pages of hands-on knowledge
• Brand new go-to-market models
• 15+ in-depth interviews and case studies with leading experts from the globe
• Over 70 templates and mental tools that will help you
• 2-3 examples from business practise per page

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